NFL OFFICIALS – One of the NFL’s worst nightmares became real life in January when an egregiously bad pass interference call (technically a non-call) kept the New Orleans Saints from advancing to the Super Bowl. Former San Francisco 49ers quarterback and national anthem protester Colin Kaepernick’s private workout debacle tops the list of individual PR fails. Following plane crashes by Lion Air and Ethiopian Airlines that killed 346 people, countries around the globe began grounding Boeing’s 737 Max. The year is barely halfway over, but we already have some blue-chip contenders for 2019’s biggest PR disasters. And, as an aftereffect, the NFL quietly changed its rules in the offseason on what plays are eligible for video review. Here’s our Top 3 Biggest PR Fails of 2019: We’ll start with an ad campaign that kicked off the year — and promptly ticked off a big percentage of the brand’s target audience through its “toxic” perspective. “I don’t want to get into a word or sentence feud with Daryl Morey, but I believe he wasn’t educated on the situation at hand and he spoke,” James told reporters on October 15. The most damaging crises are those where you remain stuck without a clear resolution – think Malaysia Airlines when cable TV news covered its missing Flight 370 for months on end. home; 10 of the worst ad campaigns of the decade. Here are the five decisions that beat out stiff competition to rank as the worst corporate PR moves of 2019: 1. Related: ‘I’m A Black Man, You Idiots!’: ESPN’s Smith Responds To Backlash For Saying Kaepernick ‘Eradicated’ His Points, ‘I’m A Black Man, You Idiots!’: ESPN’s Smith Responds To Backlash For Saying Kaepernick ‘Eradicated’ His Points. The reason: Gillette’s nosedive.”. Some campaigns from around the world in 2019 set a new benchmark for innovation, humour and social purpose. Scoops on Chicago's residential real estate industry. Missing Crain's in print? To stop running from the truth. An insincere non-apology is the only thing worse than not apologizing at all. Crain's Daily Gist podcast: Why Joe Mansueto is betting on Chicago’s hotel market, Crain's Daily Gist podcast: Homebuyers continue to head for the suburbs, Biden will need to get creative to save the economy, What COVID-hit businesses need from our leaders now, Biden mines Illinois for agency review teams. Needless to say, no teams ended up calling Kaepernick. Monday-Thursday. After settling with the NFL earlier in the year over his allegation that executives “colluded” against him to keep him out of the league, Kaepernick got his big shot at getting back on the field: The NFL invited him to a private workout with representatives from some 25 of the league’s 32 teams. You can view the full 2019 list of PR disasters here. Did Madigan hurt Illinois Dems' prospects on election night? The only thing less savvy than alienating important audiences is offending everyone. As July draws to a close here’s our round-up of some the best creative PR activations and … Please select at least one newsletter to subscribe. Following plane crashes by Lion Air and Ethiopian Airlines that killed 346 people, countries around the globe began grounding Boeing’s 737 Max. Boeing has since been working to fix its flight control software, which is thought to have played a role in the crashes. From our receivers @brice_butler, @BruceElling10, @TheJordanVeasy, @ariwerts – my trainer Josh Hidalgo, the educators at Charles Drew HS & so many more. The (totally foreseeable) NBC News report on this one pretty much summed it up: “As 1 in 5 American adults wonder how to pay off their combined $1.6 trillion in student debt, Sallie Mae executives and sales team members wrestled with a different question: Between meetings, how should they spend their time on their five-day paid trip to the luxury Fairmont resort on Wailea beach in Maui?". As well as being able to get some creative inspiration via our monthly newsletter and LinkedIn feed – PR Examples has landed on Instagram. Chicago workers among most reluctant in the U.S. to return to the office, Illinois getting biggest initial shipment of new COVID drug, Crain's Daily Gist podcast: Why O’Hare’s massive debt complicates expansion project. Airlines are offering waivers and credits for passengers who cancel flights to the country, and it is now reeling from a 74 percent drop in tourism. 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The ad was widely interpreted as disturbing because the woman appeared to many to be frightened. Among them: BOEING – Boeing, by a wide margin, has had the worst 2019 so far. Can't thank everyone enough. Monday-Friday at 7 a.m. A roundup of the day's important business news. A few weeks after reporting the massive write-off, Gillette revealed that it was officially “shifting the spotlight” from lecturing would-be consumers about social issues to celebrating “local heroes.”. In what is arguably the worst of all the PR fails of a major entity in 2019, the NBA’s response to threats from China’s oppressive communist government after a team executive simply expressed support for pro-democracy, pro-freedom Hong Kong protesters was simply disastrous — particularly for a league that typically presents itself as the most progressive of the big sports leagues. THE DOMINICAN REPUBLIC – At least 11 Americans have died while vacationing this year in the Caribbean island, a number that Dominican Republic officials claim is statistically normal. Hallmark’s decision to pull — and then reinstate — an ad showing lesbian brides. Sister agencies GroundFloor Media (GFM) and CenterTable navigate the blurred lines between marketing, public relations and advertising – online and off. I think people need to understand what a tweet or statement can do to others. Your source for actionable, exclusive and inside news and data on the health care industry. “Procter & Gamble Co’s (PG.N) quarterly revenue and adjusted profit beat Wall Street expectations on Tuesday, sending shares to a record-high even as the world’s No.1 personal goods company took an $8 billion charge on its Gillette shaving business,” Reuters reported in late July. Trouble signing in? Test audiences’ reaction before going public with new campaigns. The key lesson for brands? Gillette has given a number of explanations for its heavy losses, including currency fluctuations and “more competition over the past three years and a shrinking market for blades and razors as consumers in developed markets shave less frequently.” The razor industry, Reuters noted, has declined by 11% over the last 5 years. He has fought the legal charges in court with some success, but the underlying facts seem clear: he paid money to women who performed sex acts on him. The Peloton ad depicting a svelte woman making a video to thank her male partner for buying her an exercise bike for Christmas. But critics say Gillette is leaving out a key factor: alienating a large percentage of its potential consumer base. Have something to get off your chest? And with that, his stellar, grandfatherly reputation has vanished. E-mail our editor So, just be careful what we tweet and say and what we do even though, yes, we do have freedom of speech, there can be a lot of negatives that comes with that too.”, LeBron James rips Daryl Morey, says Morey was uneducated. Like all blogs, we thrive on feedback, so don't be shy! The NBA “will not put itself in a position of regulating what players, employees and team owners say or will not say on these issues,” said Silver, who went on to defend Morey “exercising his freedom of expression.” But the league also decided to shut down press appearances before and after games in China. Chicago, IL 60601 Making matters worse, Apple was slow to respond to the reports of the bug, giving media an opportunity to magnify the story even further. In addition to facing a very real chance of jail time, both actresses saw their professional careers nosedive. Main Navigation. As they celebrated achieving what no one else had ever done, Hillary and Norgay couldn’t have imagined what would transpire on the mountain 66 years later. Christmas must have come early, because it's turkey time. “We all know why I came out here today and showed it today in front of everybody,” said Kaepernick (video below). “To say the right thing, to act the right way.

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